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    Your COOP Funds Expire June 30. Here’s How to Use Them.

    May 18, 2026

    Every year, Microsoft partners leave co-op funds on the table — and it rarely comes down to lack of interest or lack of a plan. It comes down to timing. The fiscal year closes June 30, and by the time most partners get organized enough to launch something real, there isn’t enough runway left to execute, document, and submit for reimbursement. If you have unspent COOP dollars and you’re not sure what to do with them, this is worth five minutes of your time.

    What Agentic AI Means for Partner Marketing (A Practitioner’s View)

    April 16, 2026

    Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...

    We rebuilt our agency around AI.  It wasn’t easy — but the creativity it has unlocked across our team is profound.

    April 8, 2026

    Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

    Makers of Magic. Dreamers of Dreams. Tellers of Stories.

    February 11, 2026

    AI might spark creativity — but only humans can CREATE

    There’s a moment at every great creative...

    Marketing Metrics that Matter

    February 10, 2026

    Why algorithm-dependent marketing metrics no longer work — and what smart bands measure instead

    For...

    Precision meets personality: Why The Odigo Group’s partnership with Digitalzone is a game-changer for B2B campaigns

    October 23, 2025

    The difference between a campaign that converts and one that fizzles often comes down to two...

    How AI is changing the game for graphic designers

    August 12, 2025

    Let’s be honest: AI isn’t just a buzzword anymore. It’s in your inbox, your browser, your phone,...

    A/B Testing: The key to smarter, stronger digital campaigns

    July 1, 2025

    After over two decades in the digital marketing world, we can say one thing for certain: Nothing...

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