30 hours to 30 minutes: how Odigo built its way out of the Friday afternoon ask
September 30, 2026
Anyone who has run an agency knows the Friday afternoon ask. A good client emails one more request, and before you’ve finished reading, you’re already working out who has room for it and what gets pushed to make that room. The Odigo Group is a partner marketing agency with a lean team and a full account list, so we did that math a lot, and it rarely came out in our favor. Eventually we stopped trying to make the numbers work and built ContentGen® instead.