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    Christine Mulcahy

    Christine Mulcahy

    Partner Marketing Consultant

    Christine is an ideas expert. Christine has an innate talent for problem solving and thrives when she’s helping teams and individuals find their creative footing and unlock their potential. With expertise in strategy and development, innovation, and developing compelling content, Christine has the vision and the drive to help businesses achieve maximum impact. Christine is also an avid traveler and enjoys exploring the world with her family.

    What if your next conference trip was also your best team-building event?

    September 21, 2026

    Every distributed team eventually has the same conversation. Someone on leadership notices the team feels a little more transactional than it used to be, and a little less like people who know each other. The instinct is almost always the same: schedule a team-building activity. So, somebody books a virtual game show, or worse, a scavenger hunt over Zoom, and for one hour a quarter, a dozen people who haven’t shared a room in months click through slides trying to guess whose childhood photo is on the screen.

    Why Q4 Marketing Planning Has to Start in August

    August 26, 2026

    Q4 doesn’t start in October. How smart partners plan marketing 60 days out.

    Every year, the same...

    Execution Capacity Is the Real Partner Marketing Gap

    August 11, 2026

    The Strategy Is Ready. The Content Isn’t. Why Execution Capacity Is the Real Partner Marketing...

    Why Fall Event Season Planning Starts in August

    August 5, 2026

    Summer May Slow Down, but Fall Event Season Won’t Wait for Long

    Summer schedules make it easy to...

    Treat Your Marketplace Listing Like a Sales Asset. Most Partners Don’t.

    July 28, 2026

    93% of partners now recognize their customers’ buying habits are shifting toward marketplaces,...

    Why Well-Funded Partner Marketing Programs Still Don’t Generate Pipeline

    July 15, 2026

    Partners invest in co-marketing programs, marketplace listings, and content — and still don’t...

    Fractional CMO: The Right Leader at the Right Time

    July 8, 2026

    You Don’t Need a Full-Time CMO. You Need the Right One at the Right Time.

    Most growing tech...

    Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

    June 2, 2026

    The second half of 2026 is going to move fast. A new fiscal year launches July 1. New solution...

    Your customers have new jobs. Do your campaigns know that?

    May 27, 2026

    In 2016, the World Economic Forum published a prediction that most people filed away as someone...

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