Odigo Blog

    Christine Mulcahy

    Christine is an ideas expert. Christine has an innate talent for problem solving and thrives when she’s helping teams and individuals find their creative footing and unlock their potential. With expertise in strategy and development, innovation, and developing compelling content, Christine has the vision and the drive to help businesses achieve maximum impact. Christine is also an avid traveler and enjoys exploring the world with her family.

    More learning, less preaching

    July 27, 2021

    About all things diversity, equity, and inclusion

    I don’t know if I’ve ever found myself at such a loss for words for such a long period of time. I’m a writer. Weaving words into stories is literally what I do. And yet, my heart is heavy with emotions that do not have names. And so, I let tears spill from my eyes instead, but there’s this growing fire in my soul that keeps reminding me that silence only empowers the oppressor. So, I continue to search for words, and words continue to fail me as I seek to understand the universal pains of humanity …

    Preventing exclusivity in the workplace

    February 5, 2021

    Understanding the language of diversity and inclusion

    Last week, I had the perspective-shifting...

    How to grow an Inc. 5000 business from the comfort of your living room

    August 20, 2020

    We never wrote a business plan that said, “Land on the Inc. 5000 list of fastest-growing private...

    Reach your target audience with AI-driven sales and marketing tools

    December 12, 2018

    The first rule of marketing is: Know your audience. The second rule of marketing is: Know your...

    Through-partner marketing

    November 29, 2018

    Fundamentally, the concept of “through-partner marketing” means marketing through your partner...

    To-partner marketing

    November 15, 2018

    In a crowded partner channel, it is imperative that you remain top-of-mind to the partners that...

    Why partner marketing?

    November 8, 2018

    Why is going to market with partners so impactful? We’ve already discussed the value of being...

    Increasing your sales with storytelling

    October 11, 2018

    Storytelling is, quite literally, the most ancient form of teaching, entertaining, documenting,...

    How to price your solution to sell through a partner channel

    September 25, 2018

    Pricing your solution to sell through a partner channel is one of the most challenging tasks...

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