What Agentic AI Means for Partner Marketing (A Practitioner’s View)
April 16, 2026
Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard to ignore. Salesforce reported $800M in Agentforce ARR by the end of fiscal 2026 — up 169% year-over-year. Gartner predicts 60% of brands will use agentic AI to deliver one-to-one customer interactions by 2028. Microsoft launched Agent 365 this month, and Microsoft 365 E7 — the Frontier Suite — goes generally available on May 1.
For a Microsoft partner trying to go to market, the practical implications are more specific than the headlines suggest.