Learn from our experts

    Christine Mulcahy

    Christine Mulcahy

    Partner Marketing Consultant

    Christine is an ideas expert. Christine has an innate talent for problem solving and thrives when she’s helping teams and individuals find their creative footing and unlock their potential. With expertise in strategy and development, innovation, and developing compelling content, Christine has the vision and the drive to help businesses achieve maximum impact. Christine is also an avid traveler and enjoys exploring the world with her family.

    Treat Your Marketplace Listing Like a Sales Asset. Most Partners Don’t.

    July 28, 2026

    93% of partners now recognize their customers’ buying habits are shifting toward marketplaces, with 52% calling it a “preferred” or “frequent” purchasing source.1 That’s the channel itself telling us where buyers are headed.

    Why Well-Funded Partner Marketing Programs Still Don’t Generate Pipeline

    July 15, 2026

    Partners invest in co-marketing programs, marketplace listings, and content — and still don’t...

    Fractional CMO: The Right Leader at the Right Time

    July 8, 2026

    You Don’t Need a Full-Time CMO. You Need the Right One at the Right Time.

    Most growing tech...

    Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

    June 2, 2026

    The second half of 2026 is going to move fast. A new fiscal year launches July 1. New solution...

    Your customers have new jobs. Do your campaigns know that?

    May 27, 2026

    In 2016, the World Economic Forum published a prediction that most people filed away as someone...

    Your COOP Funds Expire June 30. Here’s How to Use Them.

    May 18, 2026

    Every year, Microsoft partners leave co-op funds on the table — and it rarely comes down to lack of...

    What Agentic AI Means for Partner Marketing (A Practitioner’s View)

    April 16, 2026

    Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...

    We rebuilt our agency around AI.  It wasn’t easy — but the creativity it has unlocked across our team is profound.

    April 8, 2026

    Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

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