Business planning in uncertain times
January 11, 2023
It’s funny, isn’t it? The concept of uncertain times … aren’t all times uncertain? And yet, there are definitely times when we feel more confident making long-range business plans or banking on expected returns. These are not those times. With economists debating whether we’re on the brink of recession, mid-way through it, or almost over it, the only certainty we have is that nobody is sure what’s going on in a post-pandemic economy with unpredictable geo-political and cybersecurity risks coming at us from all angles.