The rise of agentic AI: Reclaiming human creativity in marketing
July 1, 2025
In the whirlwind of technological innovation, few developments have caused as much curiosity — and concern — as the rise of agentic AI. These autonomous systems don’t just follow prompts; they make decisions, take action, and learn from results. It’s a leap from reactive assistants to proactive digital agents. And while the headlines often forecast mass job displacement, a more profound, optimistic reality is emerging: a golden opportunity for humans to reclaim the heart of work — creativity, connection, and community.