Learn from our experts

    Christine Mulcahy

    Christine Mulcahy

    Partner Marketing Consultant

    Christine is an ideas expert. Christine has an innate talent for problem solving and thrives when she’s helping teams and individuals find their creative footing and unlock their potential. With expertise in strategy and development, innovation, and developing compelling content, Christine has the vision and the drive to help businesses achieve maximum impact. Christine is also an avid traveler and enjoys exploring the world with her family.

    Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

    June 2, 2026

    The second half of 2026 is going to move fast. A new fiscal year launches July 1. New solution plays will be in market. Agentic AI solutions are generally available. And the window between now and December creates concentrated opportunity for partners who show up prepared — and a missed cycle for those who don’t.

    This is the checklist we’re working through with clients right now. Use it to pressure-test your own H2 readiness.

    Your customers have new jobs. Do your campaigns know that?

    May 27, 2026

    In 2016, the World Economic Forum published a prediction that most people filed away as someone...

    Your COOP Funds Expire June 30. Here’s How to Use Them.

    May 18, 2026

    Every year, Microsoft partners leave co-op funds on the table — and it rarely comes down to lack of...

    What Agentic AI Means for Partner Marketing (A Practitioner’s View)

    April 16, 2026

    Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...

    We rebuilt our agency around AI.  It wasn’t easy — but the creativity it has unlocked across our team is profound.

    April 8, 2026

    Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

    Makers of Magic. Dreamers of Dreams. Tellers of Stories.

    February 11, 2026

    AI might spark creativity — but only humans can CREATE

    There’s a moment at every great creative...

    The rise of agentic AI: Reclaiming human creativity in marketing

    July 1, 2025

    In the whirlwind of technological innovation, few developments have caused as much curiosity — and...

    The power of in-person networking in the tech partner channel

    July 1, 2025

    In an era where remote work, virtual meetings, and AI-driven communications dominate daily business...

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