April 26, 2018
The internet was taking baby steps in 1983. Google was founded in 1998. Facebook launched in 2004.
But before all of the blogs and tweets—and, to a small degree, even now—publishing, advertising, and direct mail were printed … on paper or film. It took more than a few clicks to convey a message.
The production cycle was weeks, even months long, rather than the typical 4-to-8–hour turnaround often expected today with social media. While indeed the editorial turnaround time has been minimized, the quality of editing has not and cannot diminish. Let’s take a look at how editorial review ensures quality in today’s digital world.