April 15, 2022
Tremendous change is happening in the marketing world. Companies are moving the bulk of their businesses to digital platforms. Contactless transactions are becoming the new normal. Data privacy laws are emerging every day to keep pace with digital transformation efforts, defending customer’s personally identifiable information, also known as PII, as websites become more sophisticated at tracking consumer data.
Attention spans are shortening. Content is accumulating. And it’s harder to stay relevant in this fast-paced digital economy. How can marketers garner attention in what feels like an overly saturated digital world?