Odigo Blog

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    Why partner marketing?

    November 8, 2018

    Why is going to market with partners so impactful? We’ve already discussed the value of being...

    Increasing your sales with storytelling

    October 11, 2018

    Storytelling is, quite literally, the most ancient form of teaching, entertaining, documenting,...

    How to price your solution to sell through a partner channel

    September 25, 2018

    Pricing your solution to sell through a partner channel is one of the most challenging tasks...

    4 ways to optimize your partner’s network

    September 18, 2018

    The thing about partner networks is that they are scale engines. You will have the opportunity...

    How to maximize co-sponsored events with partners

    June 21, 2018

    Depending on the size and scale of the event, co-sponsorship can come with a hefty price tag. If...

    How to nurture partner channel relationships

    June 14, 2018

    First and foremost, successful partner channel relationships—like all relationships—are built on...

    Selling through a partner channel

    June 7, 2018

    As I mentioned in my earlier blog, What is a partner channel and why is it important?, there are...

    Marketing through a partner channel

    May 31, 2018

    There is both reward and risk in marketing through a partner channel.

    The reward is that you can...

    What is a partner channel and why is it important?

    May 24, 2018

    Full transparency: Not to date myself, but I’ve been building partner channel marketing and...

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