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    How to Build Customer and Partner Stories Before Your Program Launches

    October 21, 2026

    Most new partner programs launch with a pipeline target. Far fewer launch with a plan for creating...

    Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

    June 2, 2026

    The second half of 2026 is going to move fast. A new fiscal year launches July 1. New solution...

    Your customers have new jobs. Do your campaigns know that?

    May 27, 2026

    In 2016, the World Economic Forum published a prediction that most people filed away as someone...

    Your COOP Funds Expire June 30. Here’s How to Use Them.

    May 18, 2026

    Every year, Microsoft partners leave co-op funds on the table — and it rarely comes down to lack of...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

    Marketing Metrics that Matter

    February 10, 2026

    Why algorithm-dependent marketing metrics no longer work — and what smart bands measure instead

    For...

    Through-partner marketing

    November 29, 2018

    Fundamentally, the concept of “through-partner marketing” means marketing through your partner...

    To-partner marketing

    November 15, 2018

    In a crowded partner channel, it is imperative that you remain top-of-mind to the partners that are...

    Why partner marketing?

    November 8, 2018

    Why is going to market with partners so impactful? We’ve already discussed the value of being able...

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