Odigo Blog

    Channel Marketing

    Through-partner marketing

    November 29, 2018

    Fundamentally, the concept of “through-partner marketing” means marketing through your partner...

    To-partner marketing

    November 15, 2018

    In a crowded partner channel, it is imperative that you remain top-of-mind to the partners that...

    Why partner marketing?

    November 8, 2018

    Why is going to market with partners so impactful? We’ve already discussed the value of being...

    How to price your solution to sell through a partner channel

    September 25, 2018

    Pricing your solution to sell through a partner channel is one of the most challenging tasks...

    4 ways to optimize your partner’s network

    September 18, 2018

    The thing about partner networks is that they are scale engines. You will have the opportunity...

    How to maximize co-sponsored events with partners

    June 21, 2018

    Depending on the size and scale of the event, co-sponsorship can come with a hefty price tag. If...

    Selling through a partner channel

    June 7, 2018

    As I mentioned in my earlier blog, What is a partner channel and why is it important?, there are...

    Marketing through a partner channel

    May 31, 2018

    There is both reward and risk in marketing through a partner channel.

    The reward is that you can...

    What is a partner channel and why is it important?

    May 24, 2018

    Full transparency: Not to date myself, but I’ve been building partner channel marketing and...

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