How to Build Customer and Partner Stories Before Your Program Launches
October 21, 2026
Most new partner programs launch with a pipeline target. Far fewer launch with a plan for creating...
Director of Creative Services
Partner Marketing Consultant
October 21, 2026
Most new partner programs launch with a pipeline target. Far fewer launch with a plan for creating...
September 15, 2026
Somewhere in the last few years, most of us who work in enterprise tech partnerships have had the...April 16, 2026
Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...
April 8, 2026
Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...
March 19, 2026
In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...