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Odigo Blog

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    Selling through a partner channel

    June 7, 2018

    As I mentioned in my earlier blog, What is a partner channel and why is it important?, there are a...

    Marketing through a partner channel

    May 31, 2018

    There is both reward and risk in marketing through a partner channel.

    The reward is that you can...

    What is a partner channel and why is it important?

    May 24, 2018

    Full transparency: Not to date myself, but I’ve been building partner channel marketing and sales...

    Transformation of quality

    April 26, 2018

    The internet was taking baby steps in 1983. Google was founded in 1998. Facebook launched in 2004.


    The customer journey: Meeting your customers where they are at

    April 12, 2018

    As discussed in my previous blog, Bridging the gap between social marketing and sales, the first...

    5 tips to starting a blog as a thought leader

    April 5, 2018

    You’re probably working through a never-ending inbox of unopened emails that might have distracted...

    Bridging the gap between social marketing and sales

    March 29, 2018

    It’s 2018, and by now, most businesses understand social media has taken over the way people choose...

    Why subscription/service models are preferred for scalability

    March 22, 2018

    When we are faced with an obstacle in life, who do we turn to? Someone we trust? Someone we know we...

    How MaaS can make your marketing more effective and less expensive

    March 2, 2018

    Imagine, you are standing at the entrance of what appears to be an endless corn maze. You’ve...