We rebuilt our agency around AI. It wasn’t easy — but the creativity it has unlocked across our team is profound.
April 8, 2026
Microsoft has been talking about “Frontier Transformation” — the idea that the organizations leading the future aren’t simply the ones who adopted AI, but the ones who redesigned their operations around it. We didn’t set out to become a case study for that concept, but looking back at the last two years, that’s exactly what happened — and the operational and human cost of getting there is the story I’m here to tell.