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    Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

    June 2, 2026

    The second half of 2026 is going to move fast. A new fiscal year launches July 1. New solution plays will be in market. Agentic AI solutions are generally available. And the window between now and December creates concentrated opportunity for partners who show up prepared — and a missed cycle for those who don’t.

    This is the checklist we’re working through with clients right now. Use it to pressure-test your own H2 readiness.

    Your customers have new jobs. Do your campaigns know that?

    May 27, 2026

    In 2016, the World Economic Forum published a prediction that most people filed away as someone...

    Your COOP Funds Expire June 30. Here’s How to Use Them.

    May 18, 2026

    Every year, Microsoft partners leave co-op funds on the table — and it rarely comes down to lack of...

    What Agentic AI Means for Partner Marketing (A Practitioner’s View)

    April 16, 2026

    Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...

    We rebuilt our agency around AI.  It wasn’t easy — but the creativity it has unlocked across our team is profound.

    April 8, 2026

    Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

    Makers of Magic. Dreamers of Dreams. Tellers of Stories.

    February 11, 2026

    AI might spark creativity — but only humans can CREATE

    There’s a moment at every great creative...

    Marketing Metrics that Matter

    February 10, 2026

    Why algorithm-dependent marketing metrics no longer work — and what smart bands measure instead

    For...

    Precision meets personality: Why The Odigo Group’s partnership with Digitalzone is a game-changer for B2B campaigns

    October 23, 2025

    The difference between a campaign that converts and one that fizzles often comes down to two...

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