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    Content consumption is changing ‒ is your marketing keeping up?

    July 19, 2022

    In America, the average person is exposed to 4,000 to 10,000 ads per day. That is a lot of marketing content headed your way. It is one thing to say that you view around 4,000 ads each day, but what if you viewed the same ad ~4,000 times in one day? It just might drive you crazy. Because there is such a high quantity of content out there, it is important that companies create compelling content that stands out in a crowd of ~4,000. There has to be something new and exciting that will catch your eye and pull you in. This is one of the top challenges that marketers are facing today.  

    Reuse, Repurpose, Reframe

    July 12, 2022

    The secret to creating quality content for digital marketing

    Video may have killed the radio star...

    How to attract attention in a distracted, digital world

    April 15, 2022

    Tremendous change is happening in the marketing world. Companies are moving the bulk of their...

    Digital transformation during the pandemic

    April 7, 2022

    The world has changed, but it is still human nature to connect. Throughout the pandemic, people ...

    AR/VR technology … not just a dream?

    March 1, 2022

    When you imagine the year 2050, what do you see? Is it anything like the virtual reality world of ...

    How to become a successful mentor in the workplace

    February 11, 2022

    What does mentorship mean to you? People often think of mentors as overly qualified businessmen and...

    What does inequality look like in the tech world?

    January 28, 2022

    Why do we need more women in technology? At the end of last year’s Women in Cloud Summit, a story...

    Odigo Team Spotlight: Ana: Equity Consultant

    November 8, 2021

    Tell us about your background. How did your passion for diversity and inclusion begin?

    I am a...

    The opportunity for inclusion

    August 30, 2021

    As the digital landscape continues to change and modify, accessible and inclusive UX web design is...

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