Your customers have new jobs. Do your campaigns know that?
May 27, 2026
In 2016, the World Economic Forum published a prediction that most people filed away as someone else’s problem: 65% of children entering primary school would ultimately end up working in completely new job types that don’t yet exist. It felt abstract at the time — a thought experiment about a distant future. Ten years later, we’re living in that future. And if anything, the pace exceeded the prediction.