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Odigo Blog

    Content Development (3)

    Branding 101: Content & design alignment

    February 1, 2018

    In today’s media-centric world, the ability to capture consumer attention through the use of...

    Branding 101: Defining your brand

    January 25, 2018

    “Visuals are important because people remember only 20% of what they read and 10% of what they...

    Keeping field and corporate on the same page

    November 24, 2017

    Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are...

    8 steps to creating an effective playbook

    November 11, 2017

    Playbooks. You may be used to hearing about them in the context of football or other sports, but...

    The importance of team offsites

    October 6, 2017

    Creating a dynamic in the workplace that fosters teamwork often means thinking outside the box as...

    How to develop engaging classroom training

    September 7, 2017

    In-person, classroom training is the preferred method of content delivery for most instructors....

    What is a thought leader?

    August 16, 2017

    … and how can I become one?

    Thought Leadership. The elusive unicorn in your industry that clients,...

    4 essential components of a GTM campaign

    July 27, 2017

    So, you want to go to market?

    Let’s say you have an amazing idea for a product, or an app, or a...

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