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    Thought Leaders

    Leadership

    A/B Testing: The key to smarter, stronger digital campaigns

    July 1, 2025

    After over two decades in the digital marketing world, we can say one thing for certain: Nothing...

    The rise of agentic AI: Reclaiming human creativity in marketing

    July 1, 2025

    In the whirlwind of technological innovation, few developments have caused as much curiosity — and...

    The power of in-person networking in the tech partner channel

    July 1, 2025

    In an era where remote work, virtual meetings, and AI-driven communications dominate daily business...

    Beyond the Comma

    July 1, 2025

    As an editor, I’m tasked with reviewing copy to ensure there are no typos, inconsistencies, or...

    Optimize your partnerships in FY26

    July 1, 2025

    Look. We grew up in the Microsoft Partner Ecosystem. Our team may have even designed the original...

    Ecosystems are the future of business growth

    June 27, 2025

    Imagine being able to scale your business without constantly adding to your team. In today’s...

    Leadership. It’s harder than it looks.

    February 20, 2024

    {Based on a true story.}

    For the better part of the past decade, I’ve had the unique honor and...

    Business planning in uncertain times

    January 11, 2023

    It’s funny, isn’t it? The concept of uncertain times … aren’t all times uncertain? And yet, there...

    2022 – A year in review

    December 29, 2022

    Or, when you find yourself on thedark desert highwayof entrepreneurship 

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