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    Your Partner Ecosystem Doesn’t Have Fixed Roles Anymore

    September 15, 2026

    Somewhere in the last few years, most of us who work in enterprise tech partnerships have had the...

    What Agentic AI Means for Partner Marketing (A Practitioner’s View)

    April 16, 2026

    Everyone is talking about agentic AI right now, and the numbers behind the conversations are hard...

    We rebuilt our agency around AI.  It wasn’t easy — but the creativity it has unlocked across our team is profound.

    April 8, 2026

    Microsoft has been talking about “Frontier Transformation” — the idea that the organizations...

    We Read Microsoft’s Frontier Firm Report. We Recognized Ourselves.

    March 19, 2026

    In April 2025, Microsoft published its annual Work Trend Index with a headline that stopped us...

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