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    Digital Marketing

    Treat Your Marketplace Listing Like a Sales Asset. Most Partners Don’t.

    July 28, 2026

    93% of partners now recognize their customers’ buying habits are shifting toward marketplaces,...

    Are marketing assessments worth your time and money? 

    July 24, 2026

    How do you know what to prioritize in your go-to-market strategy, or how best to allocate your...

    Why Well-Funded Partner Marketing Programs Still Don’t Generate Pipeline

    July 15, 2026

    Partners invest in co-marketing programs, marketplace listings, and content — and still don’t...

    Makers of Magic. Dreamers of Dreams. Tellers of Stories.

    February 11, 2026

    AI might spark creativity — but only humans can CREATE

    There’s a moment at every great creative...

    Marketing Metrics that Matter

    February 10, 2026

    Why algorithm-dependent marketing metrics no longer work — and what smart bands measure instead

    For...

    A/B Testing: The key to smarter, stronger digital campaigns

    July 1, 2025

    After over two decades in the digital marketing world, we can say one thing for certain: Nothing...

    The rise of agentic AI: Reclaiming human creativity in marketing

    July 1, 2025

    In the whirlwind of technological innovation, few developments have caused as much curiosity — and...

    Optimize your partnerships in FY26

    July 1, 2025

    Look. We grew up in the Microsoft Partner Ecosystem. Our team may have even designed the original...

    Imagining the Unimagined

    April 9, 2025

    The Future of Marketing and Customer Experiences

    Marketers are fearing for their jobs in the face...

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