Content consumption is changing ‒ is your marketing keeping up?
July 19, 2022
In America, the average person is exposed to 4,000 to 10,000 ads per day. That is a lot of marketing content headed your way. It is one thing to say that you view around 4,000 ads each day, but what if you viewed the same ad ~4,000 times in one day? It just might drive you crazy. Because there is such a high quantity of content out there, it is important that companies create compelling content that stands out in a crowd of ~4,000. There has to be something new and exciting that will catch your eye and pull you in. This is one of the top challenges that marketers are facing today.