Odigo Blog

    The Odigo Group

    At The Odigo Group, we are channel marketing experts and sales-enablement consultants with decades of experience. We’ve worked with both small businesses and enterprises, and we’re deeply committed to our clients’ success as we create content, events, and programs to tell their stories, strategically sell their services, and drive their vision. We’re big picture thinkers with obsessive attention to detail. Get in touch with us today.

    Content consumption is changing ‒ is your marketing keeping up?

    July 19, 2022

    In America, the average person is exposed to 4,000 to 10,000 ads per day. That is a lot of marketing content headed your way. It is one thing to say that you view around 4,000 ads each day, but what if you viewed the same ad ~4,000 times in one day? It just might drive you crazy. Because there is such a high quantity of content out there, it is important that companies create compelling content that stands out in a crowd of ~4,000. There has to be something new and exciting that will catch your eye and pull you in. This is one of the top challenges that marketers are facing today.  

    Reuse, Repurpose, Reframe

    July 12, 2022

    The secret to creating quality content for digital marketing

    Video may have killed the radio star...

    Odigo Team Spotlight: Ana: Equity Consultant

    November 8, 2021

    Tell us about your background. How did your passion for diversity and inclusion begin?

    I am a...

    ‘Not all those who wander are lost’ Scholarship | 2021 SWHS Graduating Seniors

    April 23, 2021

    Recognizing that the 2020-2021 school year has been one of the most challenging in modern...

    The Odigo Group ranked 5 in 2020 PSBJ Fastest Growing Companies

    October 30, 2020

    At The Odigo Group, we believe in a healthy work-life balance, which means we take pleasure in...

    Know your audience: Business executives

    March 4, 2020

    If you’ve ever wondered what goes on in the frenetic and energized mind of an executive, now’s your...

    It takes two to tango… How well do you know your dance partner?

    March 4, 2020

    (And by “dance partner” we mean “customer!”)

    For marketers, that’s the million-dollar question....

    Inbound Marketing and you: A love story

    January 28, 2020

    Today’s customers want content they can connect with emotionally. In fact, 92% of consumers want...

    The customer journey: Meeting your customers where they are at

    April 12, 2018

    As discussed in my previous blog, Bridging the gap between social marketing and sales, the first...

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