Imagining the Unimagined
April 9, 2025
The Future of Marketing and Customer Experiences
Marketers are fearing for their jobs in the face of massive digital transformation fueled by Generative AI (GenAI). But as a marketer who has been through multiple digital transformation cycles (Y2K anyone?), I am here to assure you that while disruption feels scary, video did not, in fact, kill the radio star. WYSIWYG website editors did not put web developers out of business. And, GenAI is not going to displace the need for creative marketers. AI may automate many of the mundane tasks of content creation (like managing review cycles, version control, and sparking ideas for headlines … all the things that make you want to pull your hair out) but it does not compete with human creativity. AI can only draw on the past … ideas that have already happened, thoughts that have already been articulated, and data sets that already exist. Don’t get me wrong … it comes up with some pretty incredible content. But AI requires “drivers” to steer it in the right direction. Fortunately, “Odigo” is Greek for “to drive,” and we’re here to help you imagine the (as yet) unimagined possibilities of leveraging emerging technologies in your marketing efforts …