Why Q4 Marketing Planning Has to Start in August
August 26, 2026
Q4 doesn’t start in October. How smart partners plan marketing 60 days out.
Every year, the same thing happens. A partner returns from summer holidays, looks at the calendar, and decides it’s time to get serious about Q4. That decision usually lands sometime in late September. By then, the content production window has already closed, the co-op reimbursement deadlines have passed, and the demand gen campaigns that should be warming leads right now are just getting started.