Christine Mulcahy

Partner Marketing Consultant

Christine is an ideas expert. Christine has an innate talent for problem solving and thrives when she’s helping teams and individuals find their creative footing and unlock their potential. With expertise in strategy and development, innovation, and developing compelling content, Christine has the vision and the drive to help businesses achieve maximum impact. Christine is also an avid traveler and enjoys exploring the world with her family.

Execution Capacity Is the Real Partner Marketing Gap

August 11, 2026

The Strategy Is Ready. The Content Isn’t. Why Execution Capacity Is the Real Partner Marketing Problem.

Most partner marketing programs don’t fall apart at the strategy stage. The GTM plan gets built, the buyer journey gets mapped, the messaging framework gets reviewed and signed off. Then the deadline arrives and nothing ships, because the team responsible for producing it never had the bandwidth the plan called for.

Strategy is the part everyone gets right on paper. Execution is where it usually falls apart.

Why Fall Event Season Planning Starts in August

August 5, 2026

Summer May Slow Down, but Fall Event Season Won’t Wait for Long

Summer schedules make it easy to...

Treat Your Marketplace Listing Like a Sales Asset. Most Partners Don’t.

July 28, 2026

93% of partners now recognize their customers’ buying habits are shifting toward marketplaces,...

Why Well-Funded Partner Marketing Programs Still Don’t Generate Pipeline

July 15, 2026

Partners invest in co-marketing programs, marketplace listings, and content — and still don’t...

Fractional CMO: The Right Leader at the Right Time

July 8, 2026

You Don’t Need a Full-Time CMO. You Need the Right One at the Right Time.

Most growing tech...

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Christine Mulcahy

Execution Capacity Is the Real Partner Marketing Gap

The Strategy Is Ready. The Content Isn’t. Why Execution Capacity Is the Real Partner Marketing Problem.

Why Fall Event Season Planning Starts in August

Summer May Slow Down, but Fall Event Season Won’t Wait for Long

Treat Your Marketplace Listing Like a Sales Asset. Most Partners Don’t.

Why Well-Funded Partner Marketing Programs Still Don’t Generate Pipeline

Fractional CMO: The Right Leader at the Right Time

You Don’t Need a Full-Time CMO. You Need the Right One at the Right Time.

Your H2 2026 GTM Checklist: What Microsoft Partners Should Be Doing Right Now

Your customers have new jobs. Do your campaigns know that?

Your COOP Funds Expire June 30. Here’s How to Use Them.

What Agentic AI Means for Partner Marketing (A Practitioner’s View)