Louise Morgan

Louise brings a wealth of experience to her role as Senior Editor at The Odigo Group. Always a passionate defender of the written word and with a sharp eye for detail, Louise enhances every piece of copy she comes across and ensures that deadlines are met on time and with ease. Louise has an adventurous spirit, including a passion for unusual air travel—be it a 1920s bi-plane, a flying boat, or the Goodyear blimp.

Transformation of quality

April 26, 2018

The internet was taking baby steps in 1983. Google was founded in 1998. Facebook launched in 2004.

But before all of the blogs and tweets—and, to a small degree, even now—publishing, advertising, and direct mail were printed … on paper or film. It took more than a few clicks to convey a message.

The production cycle was weeks, even months long, rather than the typical 4-to-8–hour turnaround often expected today with social media. While indeed the editorial turnaround time has been minimized, the quality of editing has not and cannot diminish. Let’s take a look at how editorial review ensures quality in today’s digital world.