Odigo Blog

    Lisa Herzinger

    Lisa excels in creating strong marketing campaigns to amplify and differentiate partner solutions as our resident app integration and managed service offering expert. Whether she’s helping partners create exciting deliverables, position solutions, or hone their messaging, Lisa provides the support that helps her clients succeed. Lisa exemplifies the perfect active life/workstyle: You can often catch her cycling outside or tracking client workstreams from her standing desk.

    Solution Providers partnering with Service Providers

    July 20, 2017

    Solution Providers and Service Providers: Buddy system for the business world—the mutual benefits of channel partnerships.

    No one in the business world can go it completely alone. Even if they could, they would be at a distinct disadvantage in doing so. This is because every business has a unique set of resources, access to which may greatly benefit another business (and vice versa). Partnerships between businesses allow this access. So, if you are a small business looking to get your product out in the marketplace, or part of a larger company looking to expand and diversify your product offerings, I suggest you settle in for the next 600 words or so to learn about the incredible benefits of channel partnerships.

    ISV Application Solutions 101: What they mean for your business

    July 13, 2017

    What is an ISV and why should I care?

    Unless you are involved in the application corner of the...