Kacy Johnson

Kacy’s strength lies in her versatility: She can manage everything from global programs to event coordination to content creation for social media campaigns. Kacy blends a depth of experience with millennial insight into crafting winning social media strategies. In her free time, she enjoys challenging herself by taking spinning classes and spending time exploring Seattle with friends.

Keeping field and corporate on the same page

November 24, 2017

Landing corporate strategy with the field can seem overwhelming. At a worldwide level, there are time zones and busy schedules to consider. The goal is to communicate the corporate strategy to the field who will actually go implement and execute activities that align with the strategy.

An open channel of communication is key between corporate and field roles. Below are some best practices of landing communication with the field:

8 steps to creating an effective playbook

November 11, 2017

Playbooks. You may be used to hearing about them in the context of football or other sports, but...

Speaking the language of the younger generation

June 10, 2016

Millennials are beginning to take over the workplace, and with them come fresh new ideas, creative...

Odigo Blog

Kacy Johnson

Keeping field and corporate on the same page

8 steps to creating an effective playbook

Speaking the language of the younger generation