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Odigo Blog

    Hannah Hopkins

    Become a power player within your partner channel

    October 17, 2023

    Navigating partner ecosystems takes work. But while it can be exhausting to wade through the heaps of resources, systems, requirements, and benefits of a large network, the upsides are huge. Amid unprecedented digital transformation, a global pandemic, economic shifts, and the advent of AI, major hyperscalers like Microsoft, AWS, and Google continue to play a critical role in creating the economic models and marketplaces that sustain partners across the globe. These technology giants are shaping the future of cloud computing, and it’s clear that the ecosystems they are nurturing are not going away anytime soon. They continue to invest billions of dollars in cutting-edge technologies and customer acquisition. And the biggest driver of their profitability, influence, and innovation? Partners like you.

    How to attract attention in a distracted, digital world

    April 15, 2022

    Tremendous change is happening in the marketing world. Companies are moving the bulk of their...