Jumping into the waters of digital marketing: 3 tips for quality campaign content

January 7, 2021

How big is your splash?

Remember those cannonball contests from your childhood? You know, the ones where you would see who could make the biggest splash? You would test things like the jump formation, the speed at which you ran beforehand… sometimes, the competition would be so fierce you would wish you had a ruler just to measure the exact height of the splash because eyeballing it just wasn’t enough. Well, I think to some degree, running a digital ad campaign can be a lot like a biggest splash contest. Although the components of every campaign might be the same, the question is, how creatively are you able to stand out from the rest to make the biggest splash in your industry’s landscape? Simply put, it’s about how easily you can create or add value and solve for the needs of the user.