Heather is a B2B technology marketing and communications leader with 25 years of experience across partner marketing, PR, analyst relations, and strategic communications. She helps technology companies build partner programs, sharpen positioning, and create content that supports growth. Heather believes strong marketing starts with people and has built her career helping organizations earn trust through clear communication and authentic storytelling.
October 21, 2026
Most new partner programs launch with a pipeline target. Far fewer launch with a plan for creating customer and partner stories that will help generate that pipeline.
