Abi Tschetter

Abi masterfully oversees content marketing strategy for client campaigns. As a writer with a story, she brings a diverse skill set—ranging from asset creation to campaign architecture—to projects. And with a background as a movement teacher, Abi readily mentors new writers and brings a unique sense of mindfulness and balance to her work.

Exert. Rest. Repeat.

April 4, 2017

“An object in motion stays in motion…” It’s Newton’s first law: Physics 101, and it’s on my mind this morning.

I’m not sure about you, but I haven’t thought about physics in at least two decades. Probably more. However, those seven words from way back when seem relevant today, and they had me scouring the internet trying to recall what comes next.

Effectually, the full law states that an object at rest stays at rest unless acted upon by an unbalanced force. And an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.

So what does that have to do with business or management or consulting or anything? Well—everything.